Gist Applications

3X Revenue Growth Following Rebrand

Year
2016 - 2020
Client
Gist Applications
Role
Fractional CMO
3X revenue growth following a complete strategic rebrand.
Gist Applications campaign

The Solution

  1. Strategic Rebrand to "Gist"

    Led the transformation to Gist Applications around the promise "Simplifying Commerce", a positioning shift designed for high-volume merchants who valued efficiency.

  2. App Store Optimization

    Treated the Shopify App Store as a search engine, producing high-quality explainer videos and rewriting listings with search-led copy for logistics terms.

  3. Search Arbitrage

    Launched high-intent paid search targeting merchants actively looking for shipping solutions and scaled cost-per-install campaigns internationally.

Key Results

  • 3X RevenueGrowth following the full rebrand.
  • 22% LiftShopify App Store conversion rate increase.
  • EU ExpansionPaid acquisition scaled successfully into Europe.
Gist Applications SaaS campaign visual 1
Gist Applications SaaS campaign visual 2
Gist Applications SaaS campaign visual 3
Gist Applications SaaS campaign visual 4
Gist Applications SaaS campaign visual 5
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