- Year
- 2016 - 2019
- Client
- Covault Technology
- Role
- Founder / CMO
5X ROAS across national dealer campaigns.
The Solution
Designed the Platform
Designed and launched the patent-pending Covault platform, enabling dealers to create brand-safe campaigns from templates in seconds and removing corporate-approval bottlenecks.
Simplified the Money Flow
Built co-op financial logic into the product so dealers could submit ads and receive approval quickly, reducing friction that had prevented marketing-fund use.
Closed-Loop Attribution
Connected OEM funding to regional sales through a live dashboard, showing national brands how co-op spend translated into local retail revenue.
Key Results
- 5X ROASAggregated return across national dealer networks.
- Global FootprintAdopted across US, Canada, and EMEA markets.
- Retail AttributionDigital co-op spend linked to in-store sales.
