Covault App
Driving Local Sales for Global Brands
Covault gave national brands the ability to run co-branded dealer campaigns with unified tracking—turning local marketing into measurable retail sales growth.
Founder
Strategy
Digital Marketing
Meta Campaigns
Google Campaigns
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The Challenge
National brands like Honda and Mercury Marine offered Co-op funds to local dealers, but execution varied wildly. Dealers needed promotion templates and streamlined approvals, while brands lacked visibility into whether the spend was driving retail sales. I saw an opportunity to build a platform that balanced strict corporate brand control with the flexibility local dealers needed.
Strategic Action
- Designed the Platform: Designed and launched the Covault platform, which used a templated system to allow dealers to launch "brand-safe" ads in seconds. This removed the bottleneck of corporate approval.
- Simplified the Money Flow: Built the financial logic directly into the tool. Dealers could submit ads and get Co-op approval instantly, drastically reducing the friction that previously prevented them from spending marketing funds.
- Closed-Loop Attribution: Connected OEM funding to regional sales results via a live dashboard. We could show a national brand exactly how much revenue their local market spend generated in a specific zip code.
Key Results:
- 5X ROAS aggregated across national dealer networks.
- International Adoption: The platform was adopted across US, Canada, Japan and EU markets.
- Brick-and-Mortar Attribution: Successfully solved the problem of linking digital ad spend to physical retail sales.
.png)
Founder
Strategy
Digital Marketing
Meta Campaigns
Google Campaigns
.png)
The Challenge
National brands like Honda and Mercury Marine offered Co-op funds to local dealers, but execution varied wildly. Dealers needed promotion templates and streamlined approvals, while brands lacked visibility into whether the spend was driving retail sales. I saw an opportunity to build a platform that balanced strict corporate brand control with the flexibility local dealers needed.
Strategic Action
- Designed the Platform: Designed and launched the Covault platform, which used a templated system to allow dealers to launch "brand-safe" ads in seconds. This removed the bottleneck of corporate approval.
- Simplified the Money Flow: Built the financial logic directly into the tool. Dealers could submit ads and get Co-op approval instantly, drastically reducing the friction that previously prevented them from spending marketing funds.
- Closed-Loop Attribution: Connected OEM funding to regional sales results via a live dashboard. We could show a national brand exactly how much revenue their local market spend generated in a specific zip code.
Key Results:
- 5X ROAS aggregated across national dealer networks.
- International Adoption: The platform was adopted across US, Canada, Japan and EU markets.
- Brick-and-Mortar Attribution: Successfully solved the problem of linking digital ad spend to physical retail sales.
