Dropified
Turning Product Insight into Scalable SaaS Growth
Dropified scaled smarter by connecting product analytics to campaign strategy unlocking top-line revenue and retention wins.
Marketing Leadership
Media Buying
Product Advisory
Branding
UX/UI
The Challenge Dropified, a major e-commerce automation platform, faced challenges with siloed data. Marketing, Product, and Finance operated on segmented platforms, making it difficult to visualize the full customer journey or allocate resources effectively. We needed to connect these insights to identify which channels drove high-value users versus those that attracted resource-intensive, lower-tier users.
Strategic Action
- Connected the Data: Spearheaded the integration of marketing signals with product usage analytics. This revealed which marketing channels were driving "power users" and allowed us to optimize our spend.
- Cohort-Based Strategy: Reallocated ad budget to focus exclusively on acquiring high-LTV cohorts. Simultaneously, we migrated resource-intensive users to different tiers to optimize server costs and margins.
- Lifecycle Dashboard: Deployed a central dashboard that gave the C-suite a single source of truth. This allowed marketing to react instantly to product updates and product teams to prioritize features that drove retention.
Key Results:
- 5X ROAS achieved for high-value customer segments.
- Strategic Migration: Successfully optimized the user base structure to improve gross margins.
- Unified Operations: Eliminated cross-departmental silos, enabling faster, data-backed decision-making.
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Marketing Leadership
Media Buying
Product Advisory
Branding
UX/UI
The Challenge Dropified, a major e-commerce automation platform, faced challenges with siloed data. Marketing, Product, and Finance operated on segmented platforms, making it difficult to visualize the full customer journey or allocate resources effectively. We needed to connect these insights to identify which channels drove high-value users versus those that attracted resource-intensive, lower-tier users.
Strategic Action
- Connected the Data: Spearheaded the integration of marketing signals with product usage analytics. This revealed which marketing channels were driving "power users" and allowed us to optimize our spend.
- Cohort-Based Strategy: Reallocated ad budget to focus exclusively on acquiring high-LTV cohorts. Simultaneously, we migrated resource-intensive users to different tiers to optimize server costs and margins.
- Lifecycle Dashboard: Deployed a central dashboard that gave the C-suite a single source of truth. This allowed marketing to react instantly to product updates and product teams to prioritize features that drove retention.
Key Results:
- 5X ROAS achieved for high-value customer segments.
- Strategic Migration: Successfully optimized the user base structure to improve gross margins.
- Unified Operations: Eliminated cross-departmental silos, enabling faster, data-backed decision-making.
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