- Year
- 2022
- Client
- Dropified
- Role
- Fractional CMO
5X ROAS in high-value segments through connected data.
The Solution
Connected the Data
Spearheaded the integration of marketing signals with product-usage analytics, revealing which channels drove power users and where spend should be optimized.
Cohort-Based Strategy
Reallocated budget toward high-LTV cohorts while migrating resource-intensive users to more appropriate tiers to improve server costs and margins.
Lifecycle Dashboard
Deployed a central C-suite dashboard as a single source of truth, helping Marketing react to product updates and Product prioritize features that drove retention.
Key Results
- 5X ROASPeak return in high-value customer segments.
- Margin LiftUser-base structure optimized for gross margin.
- One Source of TruthC-suite dashboard ended cross-team data silos.
