Lakeview Terrace

100% Sellout in Four Months

Year
2022
Client
Highstreet Ventures
Role
Senior Consultant
100% sold out in four months following a strategic shift.
Lakeview Terrace campaign

The Solution

  1. Rapid Response Creative Team

    Mobilized an agile team to build the brand identity, website, and complete asset suite in under 30 days, bypassing traditional delays to reach market immediately.

  2. Proxy Data Modeling

    Used advanced proxies from comparable regional markets to model price sensitivity and recommend aggressive but accurate pricing.

  3. Lifestyle-Driven Creative

    Positioned the development as a rare "lifestyle asset" with lake views, synchronizing paid media and organic content to create urgency and exclusivity.

Key Results

  • 172 Units SoldComplete sellout in under four months.
  • Record LaunchNew regional marks for price and velocity.
  • Asset ProvenValidated the condo class for the market.
Lakeview Terrace Real Estate campaign visual 1
Lakeview Terrace Real Estate campaign visual 2
Next Project
PowerDot (Therabody) campaign cover

PowerDot (Therabody)

PowerDot (Therabody)