HeroX

40% Lower Qualified Acquisition Cost

Year
2019 - 2020
Client
HeroX
Role
Agency Contractor
Reduced qualified customer acquisition cost by 40%.
HeroX campaign

The Solution

  1. Reframing the Narrative

    Rewrote campaign strategy to target the heart of the innovator, framing each challenge as an opportunity to become part of history rather than simply solve a technical brief.

  2. Custom Ad Tech Implementation

    Led implementation of a custom ad server that embedded personalized messaging inside the challenge environment and nurtured solvers based on submission progress.

  3. UX Optimization

    Redesigned the user journey to streamline submissions so high-skill solvers did not abandon the process because of administrative friction.

Key Results

  • 40% Lower CACQualified solver acquisition cost reduced.
  • Brand VoiceCore messaging still in use as of 2025.
  • Partner RetentionStronger institutional relationships from better solvers.
HeroX Multi Industry campaign visual 1
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