Oura Ring

Iconic Global Rebrand with Performance Gains

Year
2020 - 2019
Client
OuraRing Inc
Role
Agency Contractor
Oura rebrands globally while keeping campaigns running at full strength.
Oura Ring campaign

The Solution

  1. Seamless Global Rollout

    Orchestrated a phased launch plan that followed global time zones. We updated assets market-by-market during their respective "off-hours" to ensure no disruption to active campaigns.

  2. Modular Creative Delivery

    Led the development of a modular creative system. This allowed us to inject the new high-end brand identity into our proven direct-response ad structures without losing the "hook" that drove conversions.

  3. Real-Time Risk Monitoring

    Set up a command center to monitor CPA and ROAS in real-time as the new brand went live. We were ready to revert or adjust within minutes if the new creative failed to convert.

Key Results

  • 5X Global ROASPerformance held through the full rebrand.
  • Best BuyElevated brand strength supported major retail entry.
  • Category StandardVisual identity that still defines the smart ring.
Oura Ring Health Tech campaign visual 1
Oura Ring Health Tech campaign visual 2
Next Project
Warp Academy campaign cover

Warp Academy

Warp Academy