Oura Ring
Iconic Global Rebrand with Performance Gains
Oura rebrands globally while keeping campaigns running at full strength.
Marketing Strategy
Media Buying
UX
Branding
The Challenge
Oura was preparing a major global rebrand while their existing campaigns were delivering strong results. The objective was to introduce the new identity and targeted ad campaigns for a seamless global roll-out without disrupting performance or revenue flow. Any delays or inconsistencies risked interrupting the momentum of our algorithmic ad campaigns.
Strategic Action
- Seamless Global Rollout: Orchestrated a phased launch plan that followed global time zones. We updated assets market-by-market during their respective "off-hours" to ensure no disruption to active campaigns.
- Modular Creative Delivery: Led the development of a modular creative system. This allowed us to inject the new high-end brand identity into our proven direct-response ad structures without losing the "hook" that drove conversions.
- Real-Time Risk Monitoring: Set up a command center to monitor CPA and ROAS in real-time as the new brand went live. We were ready to revert or adjust within minutes if the new creative failed to convert.
Key Results:
- 5X Global ROAS maintained post-launch with no performance dip.
- Retail Expansion: The elevated brand strength was a key factor in securing Best Buy as a major retail partner.
- Industry Standard: Established the visual identity that defines the smart ring category today.
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Marketing Strategy
Media Buying
UX
Branding
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The Challenge
Oura was preparing a major global rebrand while their existing campaigns were delivering strong results. The objective was to introduce the new identity and targeted ad campaigns for a seamless global roll-out without disrupting performance or revenue flow. Any delays or inconsistencies risked interrupting the momentum of our algorithmic ad campaigns.
Strategic Action
- Seamless Global Rollout: Orchestrated a phased launch plan that followed global time zones. We updated assets market-by-market during their respective "off-hours" to ensure no disruption to active campaigns.
- Modular Creative Delivery: Led the development of a modular creative system. This allowed us to inject the new high-end brand identity into our proven direct-response ad structures without losing the "hook" that drove conversions.
- Real-Time Risk Monitoring: Set up a command center to monitor CPA and ROAS in real-time as the new brand went live. We were ready to revert or adjust within minutes if the new creative failed to convert.
Key Results:
- 5X Global ROAS maintained post-launch with no performance dip.
- Retail Expansion: The elevated brand strength was a key factor in securing Best Buy as a major retail partner.
- Industry Standard: Established the visual identity that defines the smart ring category today.
