- Year
- 2019 - 2020
- Client
- PowerDot
- Role
- Agency Contractor
12X ROAS helped drive the momentum behind acquisition by Therabody.
The Solution
Influencer-Led Creative
Moved from polished corporate ads to authentic UGC. CrossFit athletes using the device in real training made the technology feel tangible, normal, and credible.
Authority Transfer
Led with Olympian endorsements to prove safety and efficacy, then translated that trust into everyday use cases: back pain, post-run recovery, and daily training.
Niche Domination
Concentrated spend and creative in CrossFit and UFC communities, where pain management was already part of the daily conversation, and made PowerDot the insider standard.
Key Results
- 12X ROASPeak return from influencer-led campaigns.
- Therabody ExitBrand and sales velocity that supported the acquisition.
