The Solution

Built AI-First Workflows
Engineered a predictive framework where AI processed market data to identify opportunities faster than human analysis, moving from standard A/B testing to multi-variant modeling to find winning creative angles sooner.
Directed Creative Strategy
Managed production teams while personally leading high-level strategy, developing creative angles and hooks from deep data insights so the work was commercially effective as well as polished.
Productized Services
Developed proprietary growth products, the Sales Accelerator Program and AI Accelerator, to standardize delivery, reduce ramp-up time, and keep teams focused on strategy.

Key Results