Sky Gate | Langford, BC
Breaking Ground And Regional Sales Records
Sky Gate outperformed regional competitors with a coordinated marketing, media, and research program built to turn interest into rapid pre-sales.
Marketing Strategy
Media Buying
Web Development
Branding
Product Advisory
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The Challenge Highstreet Ventures was a new entrant to the Langford region launching an impressive 225-unit development. Construction financing was tied to hitting pre-sale milestones within a tight timeframe. In a competitive market, proof of stability was essential. We needed to establish immediate credibility and sales velocity for a project that had not yet broken ground.
Strategic Action
- Live Event Launch Strategy: I directed a media launch event livestream for high visibility across platforms. We used creative storytelling—including a stunt where a realtor climbed a local escarpment in dress shoes—to visually demonstrate the view and create a memorable brand moment.
- Full-Stack Marketing Architecture: Built the infrastructure from brand creation to CRM automation. We integrated live sales data directly into our paid media platforms, allowing us to optimize ad spend in real-time.
- Trust-Based Messaging: Focused our copy and creative heavily on "proof of stability," highlighting the developer's track record elsewhere to build confidence with early adopters and investors.
Key Results:
- 100% Sellout (225 Units).
- Financing Secured: Hit 60% sales in the first month, meeting financing thresholds ahead of schedule.
- Regional Record: Set the standard for pre-sale velocity in Langford, BC.
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Marketing Strategy
Media Buying
Web Development
Branding
Product Advisory
The Challenge Highstreet Ventures was a new entrant to the Langford region launching an impressive 225-unit development. Construction financing was tied to hitting pre-sale milestones within a tight timeframe. In a competitive market, proof of stability was essential. We needed to establish immediate credibility and sales velocity for a project that had not yet broken ground.
Strategic Action
- Live Event Launch Strategy: I directed a media launch event livestream for high visibility across platforms. We used creative storytelling—including a stunt where a realtor climbed a local escarpment in dress shoes—to visually demonstrate the view and create a memorable brand moment.
- Full-Stack Marketing Architecture: Built the infrastructure from brand creation to CRM automation. We integrated live sales data directly into our paid media platforms, allowing us to optimize ad spend in real-time.
- Trust-Based Messaging: Focused our copy and creative heavily on "proof of stability," highlighting the developer's track record elsewhere to build confidence with early adopters and investors.
Key Results:
- 100% Sellout (225 Units).
- Financing Secured: Hit 60% sales in the first month, meeting financing thresholds ahead of schedule.
- Regional Record: Set the standard for pre-sale velocity in Langford, BC.
