- Year
- 2021 - 2022
- Client
- Highstreet Ventures
- Role
- Senior Consultant
60% sold in month one, securing critical financing.
The Solution
The "Event" Launch Strategy
Directed a major launch-event livestream to cut through the noise, including a memorable stunt where a realtor climbed a local escarpment in dress shoes to demonstrate the view.
Full-Stack Marketing Architecture
Built the infrastructure from brand creation through CRM automation, integrating live sales data into paid media platforms so spend could be optimized in real time.
Trust-Based Messaging
Focused copy and creative on proof of stability, highlighting the developer's track record to build confidence with early adopters and investors.
Key Results
- 100% SelloutAll 225 units sold through.
- 60% Month OneFinancing thresholds cleared ahead of schedule.
- Regional RecordPresale velocity benchmark for Langford, BC.
