Warp Academy
YouTube Hyper Growth to Education Platform
Warp Academy evolved into a dynamic online learning platform for audio education, helping learners achieve quick wins and pursue big dreams.
Marketing Strategy
Media Buying
UX
Branding
The Challenge
Warp Academy delivered top-tier Ableton training to a global audience of producers. The company has a large, highly engaged audience of learners on YouTube. The opportunity was to link this reach to membership sales by aligning marketing with seasonal peaks and learner behavior, transforming a content channel into a structured educational platform.
Strategic Action
- LMS Architecture Rebuild: Worked closely with the internal team to rebuild the Learning Management System (LMS) from the ground up using Agile methodology. We strategically placed content gates at high-interest points where users naturally sought deeper knowledge.
- Seasonal Revenue Sprints: Understanding the musicians' buying cycle, we moved away from constant low-level sales and focused on event-based sprints (e.g., Black Friday). We structured these with tiered offers that maximized Average Order Value (AOV).
- Lifecycle Automation: Built automated email and ad flows that triggered based on learner behavior.
Key Results:
- 4X ROAS on seasonal campaigns
- 5X ROAS on automated retargeting flows.
- Community Validation: Successfully increased Average Revenue Per User (ARPU) while maintaining a pristine reputation in the music community.
Marketing Strategy
Media Buying
UX
Branding
The Challenge
Warp Academy delivered top-tier Ableton training to a global audience of producers. The company has a large, highly engaged audience of learners on YouTube. The opportunity was to link this reach to membership sales by aligning marketing with seasonal peaks and learner behavior, transforming a content channel into a structured educational platform.
Strategic Action
- LMS Architecture Rebuild: Worked closely with the internal team to rebuild the Learning Management System (LMS) from the ground up using Agile methodology. We strategically placed content gates at high-interest points where users naturally sought deeper knowledge.
- Seasonal Revenue Sprints: Understanding the musicians' buying cycle, we moved away from constant low-level sales and focused on event-based sprints (e.g., Black Friday). We structured these with tiered offers that maximized Average Order Value (AOV).
- Lifecycle Automation: Built automated email and ad flows that triggered based on learner behavior.
Key Results:
- 4X ROAS on seasonal campaigns
- 5X ROAS on automated retargeting flows.
- Community Validation: Successfully increased Average Revenue Per User (ARPU) while maintaining a pristine reputation in the music community.
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