- Year
- 2017 - 2020
- Client
- Warp Academy
- Role
- Fractional CMO
4X ROAS on seasonal promotions while evolving from a YouTube channel into a learning platform.
The Solution
LMS Architecture Rebuild
Worked with the internal team to rebuild the learning-management system using Agile methodology, placing content gates where users naturally sought deeper knowledge.
Seasonal Revenue Sprints
Moved from constant low-level discounting to event-based sprints such as Black Friday, using tiered offers to maximize average order value.
Lifecycle Automation
Built automated email and advertising flows triggered by learner behavior.
Key Results
- 4X ROASPeak return on seasonal campaign sprints.
- 5X ROASPeak return on automated retargeting flows.
- Higher ARPURevenue per user up without community trust loss.
