- Year
- 2015
- Client
- Rugby Canada & Evolve Fitness
- Role
- Senior Strategist
Delivered the full content suite for Team Canada's elite training app.
The Solution
Precision Production Logistics
Led a high-intensity, multi-location shoot across gyms, trails, and fields, capturing content around the athletes' real training schedules.
Dual-Stream Content Strategy
Maximized the budget by shooting technical, form-led app tutorials and cinematic brand footage simultaneously.
The "Spirit of Rugby"
Used the cinematic footage to produce a national brand-anthem video, turning the app-production budget into a major federation asset.
Key Results
- Full App SuiteEvery training module ready for Evolve launch.
- Spirit of RugbyNational brand anthem cut from the same shoot.
- Accessible ElitePro protocols translated for everyday users.
